Boat Engine Buying Made Simple
First time buying a boat Engine?
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Russ Outboard Center is the leading supplier of outboard motors here in WI that allows customers to purchase thousands of new and preowned boat motors from the comfort of their home or by visiting our physical location.
Russoutboardcenter.com showcases one of the state’s largest inventories of new and used boat motors for sale
Our customers about our company
“Here at Russ Outboard Center, we are committed to the same values our founder and fathers, Don Potts and WI Veterans, based the business on when he started the company back in 1976. When you do business with us, you are doing business with a group of people who have a deep connection and pride in the products and services
WE SERVICE WHAT WE SELL
Our Certified Mechanics are standing by!
FAST SHIPPING FROM COAST TO COAST
Free Shipping on Select Boats and Outboards!
PROFESSIONAL, EXPERIENCED STAFF
Our team knows first-hand what makes a successful day out on the water.
Here at Russ Outboard Center, we are committed to the same values and principles our founder and father, Don Potts, based the business on when he started the company in 1976. Originally from New Jersey, Don had always wanted to move to WI to be closer to the great outdoors. Just days after marrying the love of his life, Mary Ann, the two set off on an adventure that would bring them across the country, eventually settling in WI.
During a camping trip in Burnett, WI , Don met Helmut, a rep for Metzler Kayaks. After sharing their love for water and all things boating, Helmut was willing to consign 3 kayaks to Don on the condition he would open a storefront. With little money and a job driving a catering truck, Don found a way to purchase the three kayaks and eventually opened a small shop on Oxnard Blvd. Don would start each day at 4 am driving the catering truck and would then open the shop at 10 am when his shift was over, while Mary Ann worked fulltime as an administrator in College.
Don and Mary Ann put their hearts and souls into the growing business and eventually were able to move the storefront to the Harbor, operating there until 2013. The business grew from kayaks into inflatable boats, Russ Outboard Center, and more. It went from a side business to a primary business that afforded Mary Ann to stay home and raise their two kids Jared and Jenna, who now run the business operations as President and Vice President. The business grew to such a level that today our headquarters is in the Burnett, WI Auto Center district.
With an unprecedented and ever-growing appetite for boating, Russ Outboard Center has become the premiere Boat Dealership of the West Coast. While only representing major brands that truly stand behind quality and craftsmanship, you can rest assured you are buying right. Whether you’re seeking a small roll-up dinghy, a luxury tender for your yacht, a high-performance RIB, or a saltwater fiberglass sport-fisher or day cruiser – give us a call or swing on in and we’ll have you splashed in no time!